Customer acquisition funnel template: free, editable diagram
Awareness to paying customer, with a nurture loop. This starter has 8 steps and 1 decision points. Open it as a real canvas with shapes and arrows you can restyle, extend and share, then turn the action steps into tasks.
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What is in this template
8 steps, 1 of them decisions, in diagram order. Rename, remove or add branches once it is on your canvas.
- 1Awareness
- 2Publish content and outreach
- 3Capture email or sign-up
- 4Start free trial
- 5Reaches first value?
- 6Convert to paid plan
- 7Onboarding emails and a call
- 8Paying customer
Get the Mermaid source
Mermaid source
flowchart LR
aware([icon:speakerphone Awareness]) ==> content[icon:article Publish content and outreach]
content ==> capture[icon:mail Capture email or sign-up]
capture ==> trial[icon:player-play Start free trial]
trial ==> active{Reaches first value?}
active ==>|yes| close[icon:credit-card Convert to paid plan]
active -->|no| nurture[icon:message-circle Onboarding emails and a call]
nurture --> close
close ==> paid([icon:coin Paying customer])
classDef tone-accent fill:#fae8ff
class aware tone-accent
classDef tone-info fill:#dbeafe
class content,capture,trial,nurture,close tone-info
classDef tone-warning fill:#fef3c7
class active tone-warning
classDef tone-success fill:#dcfce7
class paid tone-successPaste it into the free Mermaid editor or your own docs.
Questions
- What is the customer acquisition funnel template?
- Awareness to paying customer, with a nurture loop. It is a starting diagram you adapt to your own process.
- Can I edit it?
- Yes. It opens as normal shapes and bound arrows: rename steps, add branches, restyle, and collaborate live once you have an account.
- Do I need an account?
- No. You can open it in a guest canvas saved in your browser. Create an account to keep it and share it.