Idea validation template: free, editable diagram

From a hunch to a go, pivot, or stop decision. This starter has 9 steps and 2 decision points. Open it as a real canvas with shapes and arrows you can restyle, extend and share, then turn the action steps into tasks.

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noyesnoyesIdeaWrite the problem and who has itTalk to 10 target customersIs the pain real and frequent?Pivot or drop the ideaLanding page with waitlistEnough sign-ups or pre-orders?Build the smallest MVPGo: ship to first users

What is in this template

9 steps, 2 of them decisions, in diagram order. Rename, remove or add branches once it is on your canvas.

  1. 1Idea
  2. 2Write the problem and who has it
  3. 3Talk to 10 target customers
  4. 4Is the pain real and frequent?
  5. 5Pivot or drop the idea
  6. 6Landing page with waitlist
  7. 7Enough sign-ups or pre-orders?
  8. 8Build the smallest MVP
  9. 9Go: ship to first users
Get the Mermaid source

Mermaid source

flowchart TD
  idea([icon:bulb Idea]) ==> problem[icon:target Write the problem and who has it]
  problem ==> interviews[icon:users Talk to 10 target customers]
  interviews ==> pain{Is the pain real and frequent?}
  pain -->|no| pivot([icon:refresh Pivot or drop the idea])
  pain ==>|yes| landing[icon:world Landing page with waitlist]
  landing ==> signal{Enough sign-ups or pre-orders?}
  signal -->|no| pivot
  signal ==>|yes| mvp[icon:rocket Build the smallest MVP]
  mvp ==> go([icon:circle-check Go: ship to first users])
  classDef tone-accent fill:#fae8ff
  class idea tone-accent
  classDef tone-info fill:#dbeafe
  class problem,interviews,landing,mvp tone-info
  classDef tone-warning fill:#fef3c7
  class pain,signal tone-warning
  classDef tone-danger fill:#fee2e2
  class pivot tone-danger
  classDef tone-success fill:#dcfce7
  class go tone-success

Paste it into the free Mermaid editor or your own docs.

Questions

What is the idea validation template?
From a hunch to a go, pivot, or stop decision. It is a starting diagram you adapt to your own process.
Can I edit it?
Yes. It opens as normal shapes and bound arrows: rename steps, add branches, restyle, and collaborate live once you have an account.
Do I need an account?
No. You can open it in a guest canvas saved in your browser. Create an account to keep it and share it.